Joseph Rolley is Principal at JTR Business Consulting, LLC providing market access and business consulting services to the medical technology industry. He has over 40 years of experience is sales, marketing, business development, reimbursement, government affairs and health policy. He has held senior-level positions at Integra Life Sciences, Bristol-Myers Squibb and Convatec, and been active in industry and professional associations including MedTech Europe, AdvaMed, and the National Pressure Care, Injury Advisory Panel. He is currently chair of the Real-World Evidence Group of the Wound Care Collaborative Community. He hold a B.S in Biochemistry and a M.S. degree in Industrial Administration, both from Purdue University.